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Digital Marketing Course

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Digital Marketing Fundamentals

  • 10 Lessons
  • 6 Studenst

Description

Digital Coach VidyaMaster Digital Marketing with 50+ Software & AI ToolsAre you looking to become a certified digital marketing expert? At Digital Coach Vidya, we offer an advanced Digital Marketing Course designed to help you master SEO, Social Media Marketing, Google Ads, YouTube Marketing, WhatsApp Marketing, Content Marketing, Affiliate Marketing, and more with hands-on training using 50+ software tools and AI-driven strategies.

Module 1

Social Media Marketing (SMM)Harness the power of Facebook, Instagram, LinkedIn, Twitter, and Pinterest to grow businesses online.

This module covers:

  • Social Media Strategy Development using tools like Hootsuite, Buffer, and Sprout Social
  • Facebook & Instagram Ads Mastery with Meta Ads Manager
  • LinkedIn B2B Lead Generation Techniques using Sales Navigator
  • Content Planning & Scheduling with AI Tools like Canva, Jasper AI, and Publer
  • Community Engagement & Influencer Marketing
  • Analytics & Performance Tracking with Google Analytics & Facebook Insights
  • Growth Hacking Strategies for Viral Marketing
  • Social Media Automation with Chatbots & AI using ManyChat and ChatGPT
  • Practical Training on Meta Business Suite & LinkedIn Ads Manager

Module 2

Search Engine Optimization (SEO)Learn the best SEO practices to rank websites on Google & Bing with on-page and off-page strategies.

  • Keyword Research & Competitor Analysis with SEMrush, Ahrefs, and Ubersuggest
  • On-Page SEO Optimization (Title, Meta, Schema, URLs)
  • Technical SEO: Site Speed, Mobile SEO, & Core Web Vitals using Google PageSpeed Insights & GTmetrix
  • Off-Page SEO: Link Building, Guest Posting & Outreach
  • Local SEO & Google My Business Optimization
  • SEO Automation & AI-Powered SEO Tools like Surfer SEO and Frase.io
  • Google Analytics & Search Console Setup
  • SEO Content Strategy for Organic Growth
  • Case Studies & Hands-on SEO Projects

Module 3

Google Ads (PPC)Master Google Ads & Pay-Per-Click (PPC) campaigns for maximum ROI:

  • Google Search Ads, Display Ads, & YouTube Ads using Google Ads Manager
  • Keyword Targeting & Bidding Strategies
  • Ad Copywriting & A/B Testing with Adzooma & Copy.ai
  • Landing Page Optimization for High Conversions using Unbounce & Instapage
  • Google Ads Budget & Cost Optimization
  • Remarketing & Retargeting Strategies
  • Google Tag Manager & Conversion Tracking
  • Shopping Ads for E-commerce Marketing
  • Hands-on Practice with Google Ads Manager

Module 4

 WhatsApp MarketingBoost engagement with WhatsApp Marketing for businesses:

  • WhatsApp Business API & Chatbots using Twilio & ManyChat
  • Broadcast Messaging & Auto-Reply Setup
  • WhatsApp Group & Community Growth Hacks
  • Click-to-WhatsApp Ads Strategy
  • Personalized Messaging with AI Automation using ChatGPT & MobileMonkey
  • WhatsApp Lead Generation & CRM Integration
  • Customer Support & Sales Funnels via WhatsApp
  • WhatsApp Marketing Case Studies & Success Stories

Module 5

 Content Marketing & BloggingCreate high-converting content that ranks and drives traffic:

  • Content Strategy & Audience Targeting
  • SEO Blogging & Copywriting Techniques using Grammarly, Hemingway, and Jasper AI
  • AI-powered Content Writing & Automation using ChatGPT & Writesonic
  • Creating High-Engagement Social Media Content
  • Video Content Marketing & Podcasting
  • Email Marketing & Drip Campaigns using Mailchimp & ConvertKit
  • Content Repurposing & Multi-Channel Distribution
  • Monetization Strategies for Content Creators
  • Hands-on Content Marketing Projects

Module 6

YouTube MarketingBecome a YouTube Marketing Expert with video monetization strategies:

  • YouTube Channel Setup & Optimization
  • YouTube SEO: Ranking Videos on Search
  • Scripting, Shooting & Editing Professional Videos using Camtasia & Adobe Premiere Pro
  • AI-Powered Video Editing & Automation Tools like Pictory & Lumen5
  • YouTube Ads & Monetization Strategies
  • Audience Growth & Engagement Tactics
  • YouTube Analytics & Performance Tracking
  • Affiliate Marketing via YouTube Videos
  • Live Streaming & YouTube Shorts Growth Hacks

Module 7

 Affiliate MarketingLearn how to earn passive income through Affiliate Marketing:

  • Affiliate Marketing Fundamentals & Platforms (Amazon, CJ, ClickBank)
  • Niche Selection & Product Research
  • Website & Landing Page Creation for Affiliate Marketing using WordPress & Elementor
  • SEO & Paid Ads for Affiliate Promotions
  • Email Funnels & Automation for Affiliate Conversions using ActiveCampaign & GetResponse
  • Social Media & YouTube Strategies for Affiliates
  • High-Ticket Affiliate Marketing Strategies
  • Affiliate Sales Tracking & Performance Analysis using Voluum & ClickMagick
  • Case Studies & Practical Affiliate Marketing Projects
  • Why Choose Digital Coach Vidya?Industry-Expert Trainers with 15+ Years of Experience
  • Practical Training with 50+ Digital Marketing & AI Tools
  • Live Projects & Internship Opportunities
  • 100% Job Assistance & Freelance Support
  • Google, Meta, HubSpot & SEMrush Certifications
  • Lifetime Access to Course Material & Community
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