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YouTube is the second-largest search engine, making it an essential platform for video marketing. This module covers content strategy, video SEO, audience engagement, and monetization techniques. Creating engaging, high-quality videos helps businesses attract viewers and build trust.
Content Marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. It helps businesses nurture leads and drive sales without direct promotions. Mastering content marketing involves storytelling, keyword research, and analytics to measure success. 
Email Marketing is a direct marketing channel used for customer retention, promotions, and lead nurturing. It involves creating email lists, writing compelling email copy, Personalization and automation enhance engagement and conversions. A well-executed email strategy improves brand loyalty and maximizes ROI.
App marketing is a crucial process for promoting and growing the visibility of a mobile application, whether you’re launching a new app or seeking to expand your existing user base. Effective app marketing strategies ensure that your app stands out in a crowded marketplace and attracts the right audience.
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant. This arrangement allows businesses to outsource part of the sales process.
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