Advanced Digital Marketing Course

Advanced-Digital-Marketing

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Advanced-Digital-Marketing-course Fundamentals

Description

DIGITAL MARKETING TRAINING ADVANCE LEVEL WITH AI TOOL

Module 1

What is Digital Marketing?
Traditional vs. Digital Marketing
Importance & Scope of Digital Marketing
Overview of AI in Digital Marketing
Introduction to AI Tools: ChatGPT, Canva, Grammarly, Copy.ai, etc.

Module 2

Facebook, Instagram, LinkedIn & Twitter Marketing
Social Media Strategy & Content Planning
Social Media Calendar Creation using AI
AI Tools for Social Media: Publer, Predis.ai, Canva, ChatGPT
Running Paid Ad Campaigns (Meta Ads Manager)

Module 3

 Creating & Optimizing a YouTube Channel
 YouTube SEO – Title, Description, Tags
 Video Content Planning with AI
 Script Writing with ChatGPT
 AI Tools for Video Creation: Pictory.ai, Lumen5
 YouTube Ads Basics

Module 4

 On-Page & Off-Page SEO
 Keyword Research using AI Tools (Ubersuggest, SEMrush, ChatGPT)
 Technical SEO Basics
 SEO Tools: Yoast SEO, Rank Math, Google Search Console
 AI Writing Tools for SEO Blog Content

Module 5

 Introduction to Google Ads Platform
 Types of Ads: Search, Display, YouTube Ads
 Creating Campaigns, Ad Groups & Ads
 AI Tools for Ad Copywriting & Keywords: ChatGPT, Jasper.ai
 Google Ads Performance & Analytics

Module 6

 Introduction to Email Marketing
 Lead Generation & Email List Building
 Crafting Email Campaigns with AI
 Automation using Tools like Mailchimp, Mailerlite
 A/B Testing and Analytics
 AI Tools: ChatGPT, Flowrite, TinyEinstein

Module 7

 WhatsApp Business vs. WhatsApp API
 Building a WhatsApp Marketing Funnel
 Creating AI-generated Message Templates
 WhatsApp Automation Tools: Wati, Zoko, Twilio
 Legal Guidelines for WhatsApp Marketing

Module 8

 Types of Content & Platforms
 Content Strategy Planning
 AI Writing Tools: ChatGPT, Jasper, Copy.ai
 Visual Content Creation with Canva & AI Tools
 Repurposing Content Using AI

Module 9

 Understanding Affiliate Marketing Models
 Selecting Profitable Affiliate Products
 AI for Affiliate Marketing Content
 Affiliate Networks: Amazon, ClickBank, Impact
 Driving Traffic & Conversion Tactics

Module 10

 Introduction to WordPress
 Domain, Hosting & Installation
 Creating Pages, Menus, Blog, Forms
 Theme Customization & Plugins
 SEO & Speed Optimization Plugins

Module 11

 Canva Dashboard Overview
 Designing Social Media Posts, Posters, Presentations
 Brand Kit Creation
 Using AI Features in Canva (Magic Write, Background Remover)
 Templates & Content Repurposing

Module 12

 Setting Up Google Analytics
 Understanding Key Metrics: Users, Bounce Rate, Conversion
 Traffic Source Analysis
 Creating Custom Reports
 Integrating GA with Other Marketing Tools

Module 13

 Introduction to ChatGPT for Marketing
 Using ChatGPT for:
o Social Media Captions
o Blog Writing
o Email Sequences
o Ad Copy
 Prompts Engineering & Best Practices
 Integration with Other Tools

Module 14

 Capstone Project: Designing a Complete Marketing Strategy
 Live Campaign Creation
 Performance Report Preparation
 Certificate of Completion
 Career Guidance & Freelancing Tips

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